Minding My Own Business

If you had of told me 2 years ago that I would be actively pursuing a online ebusiness concept I would have laughed in your face…This from a girl who’s total knowledge of the web was how to get email, and search google, needless to say, I had absolutely no idea how it all worked really…Terms like SEO (which I intermittently refer to as CEO…hehehe) ROI, CSS, were like japanese to me…and, yet, 1 year after, a single mom on a pension…yes thats me!…stumbled across an idea that she thought just might work..I have learned so much even to be able to develop the ‘Finding Flabuless’ website myself. You might have noticed the adds on the site for

Yes, I know you probably guessed that it was mine…and it is. Not half obvious am I?

It was born out of my own biggest dilemma, standing in front of my wardrobe, wondering what the heck I’m going to wear.  The clothes that used to fit, now hang limp and lifeless, hiding the weeks of hard work I had already put in, sculpturing the new me.  

I knew it was time to go shopping, but I didn’t want to pay pay full price for clothing that will only fit for a month or so as I continued on my quest to my ultimate dress size.

This got me thinking…if that was my dilemma, chances are it is other dieter’s dilemma as well. So I then started wondering, how one could provide a service to fill that need. It was then the concept of SizeXchange started unravelling and since then it has evolved into something much bigger…however, the basic idea is that it is a clothes swap auction…working similar to ‘feebay’ (hehehe!) but instead of auctioning for money the clothes are actually auctioned for points. The more of your larger clothes you put up for auction that are successfully exchanged the more points you accrue which you can use to bid on items in the size that you need when you need it. Simple really really but quite complex when you are in the position I and my web-developers are in trying to customise the programming to work that way. I had hoped that we would be up and running closer to the beginning of the year but now it is looking like we could be waiting a bit longer…The response I have received to this concept even before we have launched has been exciting and quite overwhelming…who would have thought that dieters are virtually crying out for such a service.

I’ll let you in on a secret though…If you sign up for our pre-launch newsletter you will be not only one of the first to know when we are approaching launch but all our newsletter subscribers will get access to a 60-day free period to try the service out for themselves.

Anyhow, enough plugging for today.